Flying Rumor is the Design/Art Direction portfolio of Darren Tuozzoli.
Born in Connecticut, Tuozzoli has lived and worked in New York, Hong Kong and Los Angeles. Applying his editorial background with appropriate formal and conceptual approaches, he has made work with a variety of companies, governmental bodies and cultural institutions — generating effective, competent and original solutions.
writer and magazine editor in New York, he was introduced to graphic
design via the office 'art department,' and had an eureka moment upon
remembering that, as a child, he sketched nothing but gas station signs. Interest was boldened when, as a founding editor of Blue Magazine, he worked with David Carson and Christa Skinner.
Tuozzoli eventually left the editorial sphere and began practicing design in New York, and then Hong Kong. In 2002, he attended the MFA program in Graphic Design at California Institute of the Arts, absorbing enormous skills from Ed Fella, Jeffery Keedy, Lorraine Wild, Scott Zukowski, Michael Worthington and his classmates.
After completing an internship at The Office of Paul Sahre in 2004, Tuozzoli returned to Los Angeles, where he ventured into a multitude of different industries simultaneously. In 2006, he joined The Hammer Museum at UCLA as a design consultant. There, Tuozzoli realized various department objectives — including designing collateral for the Summer Music Concert series, and developed the new Hammer Video Library identity in the education department at the museum.
In 2007, Tuozzoli launched a t-shirt project titled Passenger, and began a four-year collaboration with fellow CalArts alum Sam Farfsing, using screen ink to comment on American culture.
Tuozzoli was hired by Rafael Viñoly Architects in 2011 to design a proposal document system for their global architecture enterprise, as well as synthesize wayfinding and signage packages for some of the world's most iconic buildings.
With a firm knowledge of various styles, production processes and materials, he attempts to bring a distinctive physicality to all solutions — whether printed on paper, cut into stone or focused onto a digital screen. Believing that a successful project is embedded in the idea of communication and collaboration with clients and partners, design briefs are combed for constraints, clarity and emotional responses to the work.
Clients, partner agencies, and employers include: Rafael Viñoly Architects, Signal Brands, Guess Jeans, Splendid, News Corporation, Charles David of California, the Hammer Museum/UCLA, Los Angeles Magazine, Los Angeles Weddings Magazine, the Society of Publication Designers, And Company (Los Angeles), HBO Films, Capitol Records, Vegetarian Times Magazine, SyFy Channel, ACE/Humane Society of the United States, William Morris Agency, MBA Jungle Magazine, Good Magazine, Condé Nast, Hearst Publishing, Group C (New Haven) and Green Dragon Office (Los Angeles).
Tuozzoli is an AIGA member. He taught Graphic Communication at the California Design College (Los Angeles) from 2005 until 2009, and continues to lecture at universities about design and culture.
Project pdfs and CV are available upon request.